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23 January 2008

Andromeda Annouces Mobile Phone Ordering

Andromeda Announces the World’s First fully Integrated Mobile Phone Ordering Applet for Food Delivery.

LONDON, 23 Jan 2008
Andromeda, the leading provider of delivery EPOS systems, today announced the launch of its “OrderAnywhere” application, developed in partnership with Opiah. Following the success of online ordering, Pizza chains and other food delivery services are looking to Mobile Phone Ordering as the next new sales channel. To date, these services have used SMS or WAP with severe limitations. OrderAnywhere enables consumers to have a branded applet on their phone, which contains the full menu for that concept. Menu prices and offers reflect the current menu in the customers nearest store, and are updated automatically by the restaurants EPOS system.

When a consumer orders using OrderAnywhere, the order is transmitted directly to the stores EPOS system, within seconds, saving labour costs and preventing mistakes. The customer receives an SMS confirmation that there order has been received, and another as the order leaves the store.

Customers can even make orders while outside of signal area, such as being on the underground, and transmit them once a signal is present.

The OrderAnywhere application is fully branded to the restaurant’s logo, menu and 'look and feel' and can be deployed easily by text message. Consumers can get their copy by texting a code word (e.g. Pizza) to an SMS short code.
It is also simple for customers to pass the application to a friend and it is even possible to operate a referral scheme (introduce 5 friends and get a free drink...)

Orders can be placed using payment by cash on delivery and/or Credit Card.
The payment infrastructure is powered by the Assensha secure mobile payment system from Opiah Systems Ltd, a leading mobile commerce developer.

Ben Portsmouth, CEO of Andromeda commented “We see mobile phone ordering as the next step in the rapid evolution of food delivery ordering. Our customers have told us that SMS and WAP do not meet consumer needs for a simple, easy to use way to order from their phones. Our OrderAnywhere system meets these needs and gives delivery operators the ability to rapidly add a new revenue stream to their business. “

Andromeda, with headquarters in London & offices in Dallas is Europe’s leading delivery EPOS provider. Andromeda’s award winning Rameses Pos software is suitable for delivery, counter service and restaurant operators. Major clients include Papa John’s Pizza, New York Pizza (in the Netherlands), The Bombay Bicycle Club, Itsu Sushi, Lupa and many other successful companies. They can supply systems for single operators up to large international chains.

Additional services include fully integrated website ordering, credit card processing in under two seconds and automatic text messages to customers when their order leaves the store .More information on Andromeda is available at www.androtech.com, email on sales@androtech.com, or call Kevin Duck on +44 870 1188 010.

Opiah, based out of Newbury, specialises in the delivery of innovative voice and data services to network operators, end users and system integrators. Opiah's skills are in identifying and specifying niche market opportunities and working with partners throughout the technology industry to deliver these in a timely and cost efficient manner to customers. For further information visit www.opiah.com, email david.minns@opiah.com, or call David Minns on +44 7967 323486

09 January 2008

Just-Eat teams up with Andromeda

Europe’s largest online food ordering portal teams up with Andromeda

Just-Eat, the online food portal has signed an exclusive co-operative marketing agreement with Andromeda, providers of the multi award-winning Rameses Epos system.

The two companies will work together to offer restaurants a full service from when a customer orders food from the Just-Eat website through to Andromeda’s in-store system, which controls the cooking, dispatching and delivery of the food to the customer’s door.

The two organisations have integrated their systems so web orders will automatically appear on the Rameses system in the restaurant.

David Buttress, Just-Eat UK’s Managing Director, commented:

“We have more than 3,000 restaurants online and are processing over 35,000 meals every day. In Andromeda, we saw a company with the same commitment as ourselves to being constantly innovative and the best service provider in the market. With our new agreement, we can offer fantastic benefits to our customers, whether they are single operators or multi-unit chains.

Andromeda also has an expanding European presence, offering even more areas for co-operation.”

Ben Portsmouth, CEO of Andromeda stated “We pride ourselves on providing the very best in-store system for delivery restaurants in the UK & Europe. We work with selected partners who are the very best in their fields and we saw that Just-Eat are the perfect online portal company to partner with.

Our mutual clients will benefit from the additional revenue provided by Just-Eat coupled with the best in-store system on the market to enable clients to run their businesses more efficiency and to provide superior service to their own customers.”

Andromeda, with headquarters in London & offices in Dallas, Texas, is Europe’s leading delivery EPOS provider. Andromeda’s award winning Rameses delivery POS software is suitable for delivery, counter service and restaurant operators, including Papa John’s Pizza, Bombay Bicycle Club, Itsu Sushi, Lupa and many more successful companies.

In less than 2 years Just-Eat.co.uk has succeeded in gathering almost 1,000 take-away restaurants in an online food ordering network.

Order your food online

One of the UK’s best kept secrets is that you can now order take-away food online for home delivery there are over 1,000 individual restaurants in the UK’s 20 biggest cities. A survey conducted by just-eat showed consumers ‘in the know’ use the service from Just-Eat.co.uk very regularly, proven by the fact that more than 1 million meals have been ordered through the site in the first 20 months.

Just-Eat UK’s website is at: www.just-eat.co.uk. David Buttress can be reached at 020-7987 3531 or email him at: David@just-eat.co.uk.

19 October 2007

PC-PoS Award Andromeda Platinum Partner Status

PC-PoS UK Ltd have recently awarded Andromeda Trading Limited Platinum Partner Status. Andromeda, who have supplied EPoS systems throughout the UK. USA, Spain, Holland and Ireland have been recognised for their exceptional service in supplying hardware and software to the Hospitality industry.

Ben Portsmouth, Managing Director of Andromeda comments;

“We are delighted to have been awarded Platinum Partner Status in the PC-PoS Partner Programme. Our policy is to only work with industry-leading partners who can provide the very best in products and support to our clients throughout the world. We have used PC-PoS for many years in installations in the UK, Ireland, USA, the Netherlands and Spain. We will soon be active in Germany, Hungary, Poland, the Czech Republic and Scandinavia. We have a very strong relationship – it’s great that PC-PoS recognise this and continue to offer more value and reward”

Nick Lane, PC-PoS General Manager is delighted with the reception the Partner Programme is receiving:

“As one of our most valued Partners, Andromeda will now receive all the benefits of the Partner Programme. We have worked with Andromeda to improve and adapt our product range and even bring new products to market and whilst we always strive to offer excellent service, competitive pricing and a leading stock portfolio, we are keen to offer even more value to our premier customers.”

Andromeda

Andromeda’s Rameses EPoS System provides a fully-featured order taking system with a sophisticated driver dispatching system. The system provides a user-friendly user interface, but is packed with powerful features – inventory & labour cost control, marketing, a full suite of reports on all aspects of the business, two-second card processing, SMS messaging on dispatch, free online mapping, integrated 24/7 web ordering and much more. The system is currently available in ten languages, with more to follow by the end of the year.

PC-PoS UK Ltd

PC-PoS are Europe's largest independent supplier of EPoS hardware solutions and peripheral equipment for retail, hospitality and leisure markets. Born directly out of customer driven demand for new, innovative technology -PC-PoS delivers Retail SpeciIc solutions -with a refreshingly new approach. PC-PoS supply the IT1500 semi-integrated system that runs the Andromeda Rameses software along with reliable and reputable peripherals such as Epson receipt printers and Cherry keyboards.

PC-PoS UK Ltd
Unit 4 Houndmills Industrial Estate Hamilton Close, Basingstoke, Hants, RG21 6YT
Tel: +44 (0)1256 390700 Fax: +44 (0)1256 356112
Email: rjeffery@pc-pos.co.uk
Website: www.pc-pos.co.uk

Andromeda Trading Ltd
Airport House, Purley Way, Croydon, Surrey, CR0 0XZ
Tel: +44 (0)870 1188010 Fax: +44 (0)870 1348326
Email: kevin.duck@androtech.com
Website: www.androtech.com

14 September 2007

Andromeda launches free SiteTalk system check

Andromeda has already developed an automatic pre-emptive site check for its corporate customers’ sites. They are now pleased to announce that this service is now provided free of charge to all of its clients subscribed to a software support package.

21 August 2007

SCOFF – Good Food from a Good Place

With clients such as The Bombay Bicycle Club, Papa John’s, EasyPizza, Itsu Sushi and Herbies Pizza to name but a few, Andromeda Trading Ltd’s Rameses EPoS is fast becoming the operating system of choice for the food delivery industry.
Andromeda’s most recent project is a more unique take on food delivery. Unlike take-away pizza or fast food, SCOFF in Fulham, London, is about seriously good cooking using the best traditionally farmed ingredients – delivered directly to your door.

SCOFF
With a menu full of mouth-watering dishes such as pork sausages in caramelised onion gravy, steak and kidney pudding, slow braised pork chop in a cider and rosemary cream sauce, steaks from traditional single breed beef cattle and side dishes and deserts such as warm apple, almond and calvados cake, it’s clear that SCOFF are passionate about food.
As well as the focus on high quality, great tasting food, SCOFF also concentrates on being delivery experts. All orders are cooked and delivered within 45 minutes.
Steve & Sarah Rushton, owners of SCOFF already own two gastro pubs in Devon The Diggers Rest, a 500 year old thatched pub near Exeter and The Blagdon Inn, near Taunton in Somerset. They originally moved to Devon to open holiday cottages on an old Devon Farm. The Gastro pubs were born out of the frustration of having few good eateries to choose from in the area.
“We were full for 52 weeks of the year ¬the holiday cottages were a great success. Our guests would ask us where they should go to eat and without anywhere we felt we could recommend eventually we thought lets open a good pub.”
The two pubs are very popular, one reason being the great local produce they have sourced for chef’s to use. This interest in good, traditionally farmed ingredients has meant that Steve and Sarah have spent many days sourcing produce direct from farms – having visited the farms and developed relationship with the growers. Both have degrees in Agriculture and have a passion for supporting good traditional farming – they believe that good farming, without the need for intensive systems, pesticides, growth promoters and chemicals has a proven positive effect on the food that we eat and its nutrition value.
“The pork we use comes from traditional saddleback pigs roaming in the woods on Dartmoor. Even commercial free range pork in the UK in many instances has piglets being given regular doses of antibiotics to help them survive away from their mothers as the sales margin that supermarkets require means that farmers have to wean the young earlier than nature intended. We think that the traditional breed, weaned at an older age not only tastes better because it has matured in the way nature intended, but it also makes for a more healthy farming system – away from man-made chemicals introduced to try to fool the life cycle”

SCOFF has been open since mid May 2007 and is proving a great success. With another SCOFF opening in Kingston in September and the SCOFF website due to go live soon (www.scoff.co.uk), things are going from strength to strength.
Andromeda
The team at SCOFF are delighted with the service Andromeda have provided and the two companies have built a strong relationship. SCOFF uses Andromeda’s Rameses EPoS System which gives them a fully featured order taking system with a sophisticated driver dispatching system. The system provides a user-friendly user interface, but is packed with powerful features – inventory & labour cost control, marketing, a full suite of reports on all aspects of the business, two second card processing, SMS messaging on dispatch, free online mapping, integrated 24/7 web ordering and much more.
“We chose Andromeda due to their experience and reputation. We also believe that it’s important to future-proof our business and use professional software and systems. This will enable the business to grow whilst maintaining a professional appearance to our customers”
“We have experienced no blips with the software. It’s user-friendly, simple to use, easy to train staff on and has a great user-interface.”
PC-PoS
All the hardware has been provided by PC-PoS UK Ltd, Europe’s largest EPoS distributor. The venue uses two high-performances, aesthetically pleasing PC-PoS 15 inch touch screen IT1500 integrated units complete with a comprehensive three year warranty. PC-PoS have also supplied Epson Printers a TM-T88IV thermal printer at the front o-house and a TM-U220B high-performance impact printer in the kitchen. Andromeda have also fitted two EBN Flat Panel PCs to the walls in the kitchen at SCOFF which allow the kitchen staff to read orders as they are taken at the front¬ of¬ house. The EBN Flat Panel PCs run on Microsoft’s Windows Embedded Point of Service operating system (WEPOS). WEPOS is an easy¬ to¬ use point of service platform based on Windows technologies now optimised for the retail and hospitality verticals.
“The hardware, provided by PC-PoS is user-friendly and simple and the printers are lovely. We use Epson printers in our other establishments too and they are very reliable”
Contacts
SCOFF
Steve & Sarah Rushton
606 Fulham Road, Fulham, London SW6 5RP
Tel: 020 77367007
www.scoff.co.uk
Andromeda Trading Ltd
Kevin Duck, Sales Manager
Airport House, Purley Way, Croydon, Surrey, CR0 0XZ.
Tel: 0870 1188010
www.androtech,com
PC-PoS UK Ltd
Unit 4 Houndmills Industrial Estate, Hamilton Close, Basingstoke, Hants, RG21 6YT Tel: +44 (0)1256 390700 Fax: +44 (0)1256 356112 Email: rjeffery@pc-pos.co.uk Website: www.pc-pos.co.uk

16 July 2007

Andromeda and orderTalk provide Internet Ordering

London – July 16th 2007.

When Andromeda, the providers of the market-leading Epos system for delivery operators & restaurants wanted to offer the best in web ordering for clients, they looked no further than orderTalk. Like Andromeda, orderTalk are specialists in the foodservice industry – only providing products and services for operators in this sector. Existing clients receive in excess of 20% of their orders via the website, with typical ticket values 15-20% higher than equivalent telephoned orders.

The web ordering product provides a customised web site for clients, with all their relevant branding and reflects the look and feel of their own web sites to provide a consistent image to the market.
The actual menus presented to the customer offer the same options as if they were in the store itself – change toppings, instructions to the chef, etc. Unlike most web services, the service is available 24/7 and customers can order their food up to 14 days in advance. This is a key feature, as some 20% of all orders are placed in advance.
When used in conjunction with Andromeda’s Rameses Epos system in store, the orders are simply dropped onto the chef’s make screen or printed automatically in the kitchen. Future orders are stored and then presented at a pre-determined time in the kitchen.
When a customer registers on the site & places an order, his record is automatically created in the store system in real time.
Menu & pricing changes in the store are automatically sent to the website, so the two are always the same, preventing any discrepancies.
A sophisticated loyalty and customer referral scheme is also available to encourage recommendations and promote customer retention.
The two companies are pleased to announce that Andromeda will act as their agent for the UK and Ireland. They are both keen to make this unique service available to all clients, irrespective of what system they use in store – even “pen & paper”.
Existing clients who enjoy the full benefits of the service include Yo Sushi, Bombay Bicycle Club, Herbie’s Pizza, easyPizza, Famous Moe’s all in the UK, as well as Jason’s Deli & Mr Gatti’s in the USA, to name a few.
Those clients who have an Andromeda system will have the benefits of full integration, however the web orders can be sent to any store via print agent, console or fax.
For a limited time, there will be special introductory prices for new clients signing up to the service by the end of August. An extra deal is available for clients wishing to sign up for the Rameses in store system and web ordering at the same time. Contact Andromeda for details.
-Ends-
Notes for Editors
About Andromeda
Andromeda, with offices in London, England and Dallas, Texas, is Europe’s leading delivery EPOS provider. Andromeda’s award winning Rameses POS software is suitable for delivery, counter and restaurant service operators. Andromeda is the delivery POS technology leader, having introduced new features such as SMS text notification when the order leaves the store, fully integrated Internet Ordering, Credit Card Processing and the ACE call handling system.
Andromeda caters for single site operators to international chains in all cuisines. Andromeda counts Papa John’s Pizza, The Bombay Bicycle Club, Itsu Sushi and easyPizza among its many customers.

For more details, contact Kevin Duck, Sales Manager on 0870 1188 010 or email sales@androtech.com
About orderTalk
Headquartered in Dallas, Texas, orderTalk are the recognized leaders in providing outsourced and managed order taking solutions designed for the restaurant, to go, catering and quick service market. orderTalk has become renowned for providing proven technology without the need for customers to invest in the costly development of software, the purchase of hardware or the hiring of IT staff. orderTalk provides efficiency and hassle free implementation of a branded, sophisticated and user friendly system.

14 June 2007

Enterprise communication for real time news

LONDON, 14 June 2007.

Andromeda, the leading provider of delivery EPOS systems and internet ordering solutions, today announced the launch of an add-in communications module for its Rameses POS system.

The Enterprise News Ticker module allows chains running Andromeda’s Enterprise software to post real-time news updates to the sites. The updates are displayed, ticker tape style, on all EPOS terminals in each location. The system also provides further in-depth information behind each headline shown in the news ticker.

This additional service meets a real and pressing need – how to communicate information to a wide network of sites in a timely fashion. Historically, this has been done via labour intensive “ring arounds” and “round robin” systems. The system is particularly effective in crisis management by passing critical information to each site instantly. For example, an alert can be transmitted in the case of issues with bank card processing. It can also be used to let the chain’s leadership team keep sites up to date with a weekly or even daily message.

The Enterprise News ticker is available for a small additional charge to all chain customers, as part of the latest version update.

Commenting on the announcement Mark Metcalfe, Operations Excellence Manager for Andromeda, said “Our customers have a real need to keep their restaurants informed of developments, both on a day to day basis and also in an emergency. We believe that the Enterprise Ticker will make a significant impact on our customers’ operations, driving tangible business results. I look forward to helping our customers get the most from this new service”.

Ben Portsmouth, CEO of Andromeda added “This announcement further confirms Andromeda’s commitment to support our Enterprise customers with world-leading products and services. We will continue to ensure that our customers have a real competitive advantage by using Andromeda systems”.

About Andromeda

Andromeda, with headquarters in London & Dallas is Europe’s leading delivery EPOS provider. Andromeda’s award winning Rameses Pos software is suitable for delivery, counter service and restaurant operators. Major clients include Papa John’s Pizza, New York Pizza ( in the Netherlands), The Bombay Bicycle Club, Itsu Sushi, Lupa and many other successful companies. They can supply systems for single operators up to large international chains. Additional services include fully integrated website ordering, ACE call handling system, credit card processing in under two seconds, automatic text messages to customers when their food leaves the store and a sophisticated loyalty card scheme.
More information on Andromeda is available at www.androtech.com, email on sales@androtech.com, or call Kevin Duck on +44 870 1188 010.

12 June 2007

Andromeda Expands Globally with Multilingual EPOS

LONDON, 12 June 2007.

Andromeda, the leading provider of delivery EPOS systems and internet ordering solutions, today announced that its Rameses POS system is now available in ten languages and market settings. The initial languages available are English, German, Dutch, French, Swedish, Spanish, Finnish, Portuguese, Danish and Italian. Additionally, the system will cope with the relevant number and currency formats for these markets. User manuals will also be available in the respective languages. A further 21 languages, including Traditional Chinese, Arabic, Korean and several Central & Eastern European languages will be available by then of 2007.

Commenting on the announcement Ben Cole, CTO said “Our development team has worked hard over the past year to ensure we can supply our clients globally. We now not only support language and currency settings but can also handle different address formats, tax regimes and map data for each country. As the market leader in delivery EPOS and online ordering technology, we are keen to let all delivery restaurants benefit from our technology, wherever they are located in the world. ”
Kevin Duck, Sales Manager for Andromeda added “With today’s launch of the International Version, we are now able to address a global market for our systems. Originally driven by a need to service our multinational clients, this new capability has already enabled us to work with major chains in their domestic markets. As part of our strategy to be a complete solution provider, we have also put in place hardware supply, installation and maintenance capability across Europe, the Middle East, Asia–Pacific& the Americas“.
Andromeda will be supplying chains in its targeted markets directly, and is also in the process of appointing resellers to meet the needs of smaller independent customers.
As part of the internationalisation program the Andromeda website, www.androtech.com, is to be re-launched with multiple language versions.
About Andromeda
Andromeda, with headquarters in London & Dallas is Europe’s leading delivery EPOS provider. Andromeda’s award winning Rameses Pos software is suitable for delivery, counter service and restaurant operators. Major clients include Papa John’s Pizza, New York Pizza ( in the Netherlands), The Bombay Bicycle Club, Itsu Sushi, Lupa and many other successful companies. They can supply systems for single operators up to large international chains. Additional services include fully integrated website ordering, ACE call handling system, credit card processing in under two seconds, automatic text messages to customers when their food leaves the store and a sophisticated loyalty card scheme.
More information on Andromeda is available at www.androtech.com, email on sales@androtech.com, or call Kevin Duck on +44 870 1188 010.

01 June 2007

Andromeda launches the latest version of Rameses

LONDON, 1 June 2007.

Andromeda, the leading provider of award-winning delivery EPOS systems and internet ordering solutions, announced today that the latest version of its ‘Rameses’ EPOS system is now being issued for general release to all customers. The new version has been available to selected customers since mid-March and, following their positive feedback, is now being rolled out to the entire installed base of over 1,000 stations. This phase of the roll out will be completed by the end of June.

Several man-years of development went into this new version, which is the biggest upgrade ever for the company. The improvements are designed to give major operational benefits for users, as well as enhancing speed & stability.

Highlighted below are some of the key feature enhancements.

Order Entry: Support for future date orders, sub-addresses and a facility for account customers, as well as for customer-facing displays for counter service.

Suggestive selling prompts have been improved.

Order status for repeat callers, even before the operator opens the order entry screen.

Production: Kitchen Display (Make) Screens now highlight items which were pre-ordered, showing the time the customer wants the delivery to be made.

There is now more accurate timing of orders to the nearest second.

Dispatching: Improved highlighting of orders that are potentially late.

Driver float management, order allocation and tracking are all enhanced.

Management: Menu items and meal deals can now be set to only be available by day, time or occasion – lunch time specials will not appear in the evening, for example.

All reports now export to both excel and PDF.

Full support for swipe cards.

Schedules can now be sent out via SMS to the staff members concerned.

Other: Support for fine dining, split checks, counter and pub dining have been greatly enhanced.

Ben Cole, CTO of Andromeda, commented “This is our biggest ever upgrade roll-out, and I am proud of the work that my team has put into this release. Many of the new features are meeting direct customer requests, and behind the scenes we have made a number of improvements to system speed and stability. This new release confirms Andromeda’s position as the leader in innovation in the delivery POS sector”.

Mark Metcalfe, Andromeda’s Operations Excellence Manager added “These new features will make a significant difference to our customers’ operations; they told us that they wanted to speed up order taking and to deliver to their customers faster and more accurately. This new release will enable them to do exactly that”

About Andromeda

Andromeda, with headquarters in London & Dallas is Europe’s leading delivery EPOS provider. Andromeda’s award winning Rameses PoS software is suitable for delivery, counter service and restaurant operators. Major clients include Papa John’s Pizza, New York Pizza (in the Netherlands), The Bombay Bicycle Club, Itsu Sushi, Lupa and many other successful companies. They can supply systems for single operators up to large international chains. Additional services include fully integrated website ordering, ACE call handling system, credit card processing in under two seconds, automatic text messages to customers when their food leaves the store and a sophisticated loyalty card scheme.

More information on Andromeda is available at www.androtech.com, email on sales@androtech.com, or call Kevin Duck on +44 870 1188 010.

22 May 2007

“Food-To-Go” sector to get digital vouchers

Proven digital voucher scheme to unite independent
and branded restaurants

London, May 16, 2007 – Andromeda, the leading supplier of Electronic Point-of-Sale (EpoS) systems to the food delivery industry whose clients include Itsu, easyPizza, Papa John’s Pizza, The Bombay Bicycle Club, New York Pizza and hundreds of independent restaurants have announced a unique alliance with i-movo, the digital voucher specialists.

Under the terms of the agreement, Andromeda’s EpoS system will accept and validate i-movo promotional vouchers in realtime. Owing to the unique nature of Andromeda’s system, this facility can be made available to all restaurants that use Andromeda’s system with no additional integration effort required from the restaurateur.

“Andromeda has always been focused on driving additional business for our restaurateurs and this opens up a new spectrum of marketing possibilities,” said Ben Portsmouth, CEO of Andromeda. “Consumer goods companies and publishers who want to run sales promotions featuring discounted or free dining offers can now do this digitally. Loyalty scheme operators can now allow their members to order reward vouchers for instant use. Our restaurateurs themselves can market to their customer to encourage trade during off-peak hours”.

“At a stroke, Andromeda have created a formidable sales promotion and marketing property,” said David Tymm, CEO at i-movo. “Removing paper from the equation makes vouchers instant to distribute, which will lead to greater consumer participation and increased Return on Investment from marketing spend. This initiative bears the hallmarks of all i-movo projects: great value for the consumer, zero financial risk for the issuer and instant measurement of results”.

About Andromeda
Andromeda, with headquarters in London & Dallas is Europe’s leading delivery EPOS provider. Andromeda’s award winning Rameses Pos software is suitable for delivery, counter service and restaurant operators. Major clients include Papa John’s Pizza, New York Pizza ( in the Netherlands), The Bombay Bicycle Club, Itsu Sushi, Lupa and many other successful companies. They can supply systems for single operators up to large international chains. Additional services include fully integrated website ordering, ACE call handling system, credit card processing in under two seconds, automatic text messages to customers when their food leaves the store and a sophisticated loyalty card scheme.

More information on Andromeda is available at www.androtech.com, email on sales@androtech.com, or call Kevin Duck on +44 870 1188 010.

About i-movo
i-movo is a private company jointly owned by private individuals and directors of Conchango PLC and David Tymm, who is also CEO. The company was established in 2003 to develop technology and processes to distribute promotional currency to mobile phones with redemption using existing retail infrastructure. For further information on i-movo, please visit http://www.i-movo.com or contact David Tymm at i-movo, david.tymm@i-movo.com or telephone +44 (0) 207 261 4449.

16 May 2007

Improved Online card processing with 3-D Secure

With the increase in internet ordering of delivery food products, exposure to charge backs and fraud is increasingly becoming an issue, both for Customers, Restaurants and card providers.

Andromeda is pleased to announce the availability of 3D secure, which has been introduced by the payment card industry to combat fraud.

26 April 2007

PJ’s feed 1500 at UK network gaming event

Andromeda helps Papa John’s feed 1500 at the UK’s
largest network gaming event.

When the organisers of the i30 chose Papa John’s Pizza to feed the estimated 1500 gamers and spectators at the i30 festival in Newbury, it was always going to be a challenge.

Papa John’s Franchise Partner Naveed Orakzai called on Andromeda to help organize the IT to make everything run seamlessly.

16 March 2007

Netherlands' largest Pizza Chain chooses Andromeda

New York Pizza, the leading Pizza Chain in the Netherlands, has selected Andromeda to provide its Rameses EPOS system, for all of its sites across the Netherlands.

New York Pizza (NYPD) is the most successful pizza chain in the Netherlands.

Headquartered in Amsterdam, the company has an estate of over 75 delivery and takeaway stores, plus 5 slice stores in high footfall tourist areas. The chain has also recently won a contract to provide pizza slices to hungry commuters in several mainline railway stations, replacing Pizza Hut.

The company had been researching the market for a replacement PoS provider, to replace the aging system which has been in use for many years. NYPD has evaluated systems from the US, UK & Europe, before selecting Andromeda’s Rameses system for the roll out to its estate.

NYPD’s Managing Director Bart Jan Wijsman commented:

“We have aggressive expansion plans and needed to find a system which would help us to achieve our objectives.

We have spent over a year carefully evaluating companies and visiting sites throughout Europe which had these systems installed, before deciding upon Andromeda.

We visited several of Andromeda’s customers in the UK, including Papa John’s Pizza and Famous Moe’s. We were reassured by the fact that Andromeda had a lot of experience in rolling out a system into a large group of stores and would be able to install into all of our stores in a relatively short period with a minimum of disruption. They have the systems and procedures in place for pre-installation training of store staff, installation in the store followed by onsite training and then ongoing support after the installation is handed over.

The company is very professional and is extremely practical, due to the pizza background of its management.. We have had several exchange visits with their technical people and by using the dedicated NYPD SharePoint site provided by Andromeda, we can all request and monitor progress on development requirements, such as integration with our website.”

Ben Portsmouth, CEO of Andromeda commented “ We are very pleased to be working with New York Pizza , and look forward to a long and fruitful relationship. This roll out underlines Andromeda’s commitment to the EPOS market in Europe”

Bart Jan Wijsman, Managing Director of New York Pizza (left) shakes hands on the deal
with Ben Portsmouth, CEO of Andromeda

Andromeda, with headquarters in London & Dallas is Europe’s leading delivery EPOS provider. Andromeda’s award winning Rameses Pos software is suitable for delivery, counter service and restaurant operators, including Papa John’s Pizza, Bombay Bicycle Club, Itsu Sushi, Lupa and many more successful companies. They can supply single operators up to large international chains. Additional services include fully integrated website ordering, ACE call handling system, credit card processing in under two seconds, automatic text messages to customers when their food leaves the store and a sophisticated loyalty card scheme.

New York Pizza’s website is at: http://www.newyorkpizza.nl/.

More information on Andromeda is available at www.androtech.com, email on sales@androtech.com, or call Kevin Duck on +44 870 1188 010.

26 February 2007

Stores can now compare performance in real time

Andromeda announces its revolutionary Performance Dashboard - a new product which works alongside its award-winning Rameses EPOS system, to dramatically improve performance in a multi-site enterprise.

Performance Dashboard monitors, in real time, a number of Key Performance Indicators for every store in the chain. Items measured include service times, sales value and numbers of orders. The information is constantly updated and displayed on an easy to read display in the store. Using this information, each store can see its performance against the national and area averages and also its position in a “ league table”. The top and bottom 5 stores are also shown, in real time, for each measure.

By allowing each store to see how it is performing in real time versus other sites, a sense of competition is introduced, which will dramatically improve the performance of those stores which are not on target.

Ben Portsmouth, CEO of Andromeda said “ The best chain operators have always driven performance using league tables for tracking KPI’s. In the past, these had to be manually posted to each store location, often a week or more out of date. Now, with Performance Dashboard, stores can see their performance in up to the minute real time”.

Mark Metcalfe, Operations Excellence Manager for Andromeda added “ Using our Performance Dashboard will really help our customers get the most out of their system. I look forward to working with our chain customers to implement this effectively in their businesses”.

Performance Dashboard is available on a pay as you go rental basis, from only £10 per location per month and can be provided to all chains with 2 or more locations running Rameses Enterprise or Professional software. Andromeda will be launching Performance Dashboard in late March. Any chains signing up prior to the end of April, will benefit from a 60 day money back guarantee. If a significant improvement in performance has not been seen within 60 days, Andromeda will refund the amount paid.

Ends

Editors notes
For press information, please contact:

Ben Portsmouth
Tel: 0870 1188 010
Email: ben.portsmouth@androtech.com

Andromeda is a leading provider of delivery EPOS solutions, with offices in London and Dallas. Andromeda has supplied a range of customers from Pizza delivery to Sushi and Multi Cuisine operators, from small independent operators to corporate chains. Andromeda offers a range of options from delivery, counter service and restaurant EPOS, with modules for Head Office, Back of house stock control, payroll, integrated two-second card processing, driver management and SMS notification to customers. Additionally the system is fully integrated with the industry standard OrderTalk website ordering solution for delivery outlets, plus the lastminute.com eat in service. They have clients throughout the UK, Europe and the USA.

06 February 2007

Andromeda appoints Technical Operations Manager

2006 has seen a huge increase in the customer base for Andromeda, both in the UK and in Europe, with further expansion already on track for 2007.

In order to further improve its customer service provision, Andromeda has appointed John Hale as Technical Operations Manager. John has joined Andromeda from BT, where his last position was Head of Product Management for BT Global Services managing major transformation projects for MPLS and IP networks for BT's customers around the world. During his long career with BT, John worked in many Product Management, Development and Delivery roles in the mobile, Internet and VPN businesses. He brings experience of managing complex and scalable IT projects that are a strong fit with Andromeda's current operations and growth strategy both in the UK and abroad.

16 November 2006

Andromeda calls time on busy fast food phones

ACE Results - More Orders, Higher Margin, Better Customer Service

A new low-cost telephony service that is easy to deploy and enables fast food outlets to manage customer calls far more effectively has been launched by Andromeda and NewVoiceMedia Ltd. Integrated with Andromeda’s Rameses EPOS (Electronic Point of Sale) system, ACE (Andromeda Call Enhancer) is designed for fast food outlets with a common problem – too many customer calls at once, but not enough staff to handle them. The first service of its kind, ACE is designed to increase customer loyalty and spend by providing outlets with simple, innovative and cost-saving ways of handling phone calls.

With ACE no hardware or cabling are needed instore. Everything is
handled at the telephone exchange, outlets retain their existing phone
number and have no need to buy any additional equipment.

Customers avoid the frustration of an engaged tone as calls are queued in the telephone network. Outlets can choose to ‘overflow’ calls to homeworkers or to an outsourced call centre at busy times. This gives them access to a flexible and professional source of additional order takers. The speed of order taking is increased due to the ability of ACE to pop up caller details on the order taker’s screen for almost every call – even if the caller’s number is withheld.

ACE also provides customisable music and messaging across unlimited callers in queue, enabling outlets to offer customer specific promotions to individual callers – increasing average order value.

If a customer calls back to chase an order, they are automatically advised of its status - whether it is being prepared, awaiting a driver for delivery or is already on the road. This leaves order takers free to capture more calls and improve the service provided to customers.

Outlets can even choose to prioritise their most valued customers by moving them to the front of the queue. “In a sector where customers can switch easily from one outlet to another, a VIP caller treatment for regular, valued customers will build loyalty,” says Ben Portsmouth, Chief Executive Officer of Andromeda. “ACE will have a huge impact on the profitability of fast food outlets, whilst improving the customer experience – a rare combination of benefits.”

ACE is a suite of network-level intelligent telephony functionality made possible by a close integration between Andromeda’s Rameses EPOS software and ‘next generation’ intelligent telephony functionality provided by NewVoiceMedia (NVM). The telephony functionality is provided as a service anywhere in the world, paid for on a usage basis.

“ACE opens up a whole wealth of business benefits for fast food distributors,” says Jonathan Grant, CEO of NewVoiceMedia. “NVM has proven in other industry sectors that integrating CRM and EPOS systems with intelligent telephony is a powerful proposition, and we are very excited to be launching ACE with Andromeda, a world first in the foodservice market, delivered with a world leader in that sector.”

ACE is an ‘out of the box’ solution, providing functionality to fast food outlets on their existing telephony number, without requiring any on-site equipment or integration.

Andromeda’s state-of-the-art enterprise wide EPOS system is used by Papa Johns in all its operations throughout Europe.

Contact Kevin Duck on 0870 11 88 010 to arrange a free demonstration.

Ends

Editors notes
For press information, please contact:

Glen Goldsmith
2thefore
Tel: 01403 254242
Mob: 07812 766 338
Email: glen@2thefore.biz

Katie King
2thefore
Tel: 01892 520123
Mob: 07974 161 179
Email: katie@2thefore.biz

About Andromeda – www.androtech.com

Andromeda is a leading provider of delivery EPOS solutions, with offices in London and Dallas. Andromeda has supplied a range of customers from Pizza delivery to Sushi and Multi Cuisine operators, from small independent operators to corporate chains. Andromeda offers a range of options from delivery, counter service and restaurant EPOS, with modules for Head Office, Back of house stock control, payroll, driver management and SMS notification to customers. Additionally the system is fully integrated with the industry standard OrderTalk website ordering solution for delivery outlets, plus the lastminute.com eat in service.

For further information about Andromeda, please visit www.androtech.com

About NewVoiceMedia

NewVoiceMedia is a provider of next generation telephony functionality, offering ground-breaking solutions via PSTN and VoIP (SIP). It offers a high level of integration with external data sources via a rich set APIs based on XML, CCXML and VoiceXML, as well as fully functional CTI, allowing calls to be treated intelligently. NewVoiceMedia offers its own call centre and call treatment application set as part of the platform. Through its use of XML, NewVoiceMedia makes it easy, quick and cost-effective for telcos, systems integrators and CRM vendors to develop their own tight integration at multiple points into customers’ existing IT systems.

The list of customers already using NewVoiceMedia’s services include Parcelforce Worldwide, lastminute.com, Numark Chemists, the BBC, Thus plc, Visa, Addison Lee, Cyber UK and many other major clients.

For further information about Andromeda, please visit www.newvoicemedia.com or contact Anthony Buxton, VP Intelligent Network Sales at Anthony.buxton@newvoicemedia.com.

01 November 2006

Andromeda launches Chip and PIN Solution

Andromeda, the UK’s leading Delivery EPOS (Electronic Point of Sale) provider, has launched a fully integrated Chip and PIN solution for its Rameses EPOS system. The new system will provide cost-savings over rival offerings as well as extremely fast card transaction processing times.

The new Chip and PIN device has been developed in partnership with Thyron Systems, a specialist manufacturer of I/P based mobile and portable EFTPOS terminals, and payment services provider DataCash.

Unlike terminals supplied by acquiring banks the Andromeda solution is fully integrated into the EPOS system, thus reducing amount entry errors and providing local EPOS reconciliation of card and cash sales.

Card transactions are processed in under three seconds, and unlike traditional card payment terminals, all connectivity to the bank is provided over the existing broadband infrastructure. This means that multiple payment devices can be deployed on-site and provides cost savings by removing the need to have dedicated phone lines for each terminal.

Enterprise level reporting enables a head office to report on card transactions in real time, either by site or as a total. Furthermore, it is possible to drill down into each individual transaction.

Andromeda Chip and PIN is available for Counter Service and Table Service concepts and has been fully bank approved.

Ben Portsmouth, CEO of Andromeda, said: “Our investment in the development of this new Chip and PIN product means that we can offer a solution at a fraction of the cost of rival integrated product offerings. Furthermore, we can provide a much faster authorisation process which is extremely important to customers. We selected Thyron and DataCash as partners for their industry leading technologies.”

-Ends-

For further press information contact:

Glen Goldsmith
2thefore
Email: glen@2thefore.biz
Mobile: 07812 766338

About Andromeda – www.androtech.com

Andromeda is a leading provider of EPOS solutions, with offices in Croydon , London, UK and Dallas, Texas . Andromeda has supplied a range of customers from Pizza delivery to Sushi and Multi Cuisine operators, from small independent operators to corporate chains. Andromeda offers a range of options from delivery, counter service and restaurant EPOS, with modules for Head Office, Back of house stock control, payroll, driver management and SMS notification to customers. Additionally the system is fully integrated with the industry standard OrderTalk website ordering solution for delivery outlets, plus the lastminute.com eat in service.

For further information about Andromeda, please visit www.androtech.com or contact Ben Portsmouth on 0870 1188 010 or benp@androtech.com.

About Thyron Systems Ltd.

Thyron Systems Ltd, a UK-based company with an established pedigree in the mobile payment sector, specialises in the creation and development of cost effective payment solutions to businesses in the retail, hospitality and transportation space. Located just north of London, Thyron is an independent privately owned company which has increased its presence in several mainland European territories in recent years. Thyron has worked with the major UK and Irish acquiring banks during the recent roll out of Chip and PIN in both locations. For more information, please visit http://www.thyron.com

Press Contacts: Thyron Systems

Salma Bhad
salma.bhad@thyron.com
Tel +(44) 1923 296653

About DataCash

DataCash Group PLC (AIM: DATA), a market leading provider of International payment processing solutions, provides merchants with a single interface that allows them to process secure payments, both on and offline, globally.

DataCash also provides a range of value added services with its fraud and Risk Management solutions supporting AVS/CV2, 3-D Secure (Verified by Visa and MasterCard Secure Code) together with traditional rules-based screening.

DataCash provides first-class service reliability at a fraction of the price of an in-house solution, servicing clients within the retail, travel, telecommunications and (non US) gaming sectors.

For more information, please visit www.datacash.com.

Press contacts:

Emma Kitching, DataCash 020 7421 9287
Tim McCall, MJ2 Business Communications 020 7491 7794

13 March 2006

Andromeda Hires McClarren in US Business Drive

Following the opening of its first US office in Dallas, Texas, Andromeda has recruited Lenny McClarren as Consultant to help the company develop its business operation in the United States.

09 March 2006

Andromeda Arrives Stateside to Introduce Internet

Andromeda opens new office and aims for gap in the US pizza delivery market

Following the opening of its first US office in Dallas, Texas, Andromeda Pos Inc has unveiled a new version of its multi-Award winning delivery Point of Sale (POS) software for the US market. Rameses 3.1, which represents the next evolution in delivery software, will be officially launched at the world’s biggest pizza show, Pizza Expo, at Las Vegas, Nevada in March (14-16th).

Rameses Delivery POS is packed full of high end and unique features. These include The Rapid Transaction Gateway (RTG) – integrated credit card processing in as little as 1.5 seconds - integrated web ordering in conjunction with Ordertalk, text notification, integrated online drivers map and advanced head office reporting.

2005 was a landmark year for Andromeda, again picking up industry awards for Rameses and opening an office in Dallas in November. Andromeda’s system was also chosen by Papa John’s in the UK and Europe, with Rameses installed into all of the company’s UK and Ireland outlets within just three months.

Commenting, Ben Portsmouth, Chief Executive Officer of Andromeda POS Inc, said: “The US market is a massive opportunity for us to demonstrate why companies like Papa John’s are choosing Rameses as their system of choice in Europe. Having stated our ambitions by opening our first regional office in Dallas, we are now really looking forward to exhibiting and meeting new contacts at The Pizza Expo in Las Vegas. As the market leader in the UK delivery POS segment, we believe we have some excellent features to bring to the US market.”

Prior to founding Andromeda in 1999, Ben Portsmouth, and the company’s Chief Technology Officer (CTO), Ben Cole, spent several years as operators themselves. Ben Portsmouth worked for Pizza Hut as an outlet manager and thereafter spent time at the company’s head office where he focused on special projects.

The company believes that it has identified a commercial gap in the US market which Andromeda can fulfil. “We are surprised at how few US pizza companies are making effective use of Internet Ordering,” said Ben Cole. “With integrated online ordering our customers experience up to 15% of their orders coming via the internet, with higher customer spending and lower operational costs. The whole process is much faster and more efficient than old fashioned method of faxing orders.”

Andromeda has developed a reputation for tailoring software solutions to clients’ specific requirements and providing superior levels of ongoing support.

Andromeda sells direct to customers and is also looking to recruit regional resellers.

10 January 2006

Andromeda Demos Counter Attack at Hostec

Andromeda will be featuring its new Counter Service and Restaurant EPOS (Electronic Point of Sale) system at Hostec, as well as the company’s award-winning Rameses delivery software.
Launching this month, the Counter Service is already being used successfully by Papa John’s, while Rameses delivery is used by all of Papa John’s’ 100+ delivery outlets.

19 December 2005

Andromeda Launches New Counter Attack!

Papa John’s Selects New Counter Service for Centrale Store
Confident Andromeda offering free trial to companies with ten or more sites.

Papa John’s, America’s number one pizza business, has become the first company to benefit from the launch of Andromeda’s new Counter Service EPOS (Electronic Point of Sale) system which enables food outlets and other merchants to collate sales and other key business information in near real-time. The Counter Service system, which has been developed to integrate with Andromeda’s advanced head office system, also provides simultaneous, split second credit card transaction processing to help reduce customer queuing times.

The new Counter Service system has been designed for coffee shops, burger bars, or indeed any counter service environment where speed and fast customer service is vital. Andromeda believes that the level and detail of business information reporting, especially above store, is unrivalled in the market.

FastCard, an integrated rapid credit card processing feature of the system, provides customers with a huge advantage over traditional quick service outlets as multiple tills can process credit card transactions simultaneously in just 1.5 seconds. As well as helping to minimise queues at busy times, the ability to accept credit cards is proven to increase customer spend.

The first deployment for Andromeda’s new Counter Service system is at the Papa John’s innovative quick service outlet in Centrale, Croydon’s premier shopping centre. The system integrates with Andromeda’s advanced head office reporting, which further collates sales and other key operating information in near real time from Papa John’s’ 100+ delivery outlets. Andromeda customised the EPOS software to Papa John’s’ specific requirements.

Commenting on the launch of the Counter Service System, Ben Portsmouth, Director of Andromeda, said: “We are looking forward to bringing a fresh approach to counter service EPOS. We believe our experience in delivery EPOS gives us a head start in this market. And our operational experience will help us to meet and exceed the changing needs of our customers by tuning in exactly to their business requirements.”

Kevin Duck, Sales Manager for Andromeda, said: “Andromeda is uniquely placed to meet the changing needs of counter service operators, and as a sign of our commitment to this sector we are offering a free one-site trial installation to any operator with ten or more sites. That way we can work with operators to ensure their system is completely customised to their needs, and unlike other vendors we can provide a free above store reporting system”

Contact Kevin Duck on 0870 11 88 010 to arrange a free demonstration.

Last year Papa John’s selected Andromeda to provide a state-of-the-art enterprise wide EPOS system for its head office and business operations throughout the UK.

03 November 2005

Andromeda Awarded Best New Product at the PAPA Awards 2005

Following on from its success last year at the Pizza & Pasta Association (PAPA) Awards 2004, Andromeda has once again been selected as winner of the PAPA Award for Best New Product (Equipment) 2005.

13 October 2005

Andromeda Delivers EPOS for Papa John's

Papa John's, America's number one pizza company, has selected Andromeda to provide a state-of-the-art enterprise wide EPOS (Electronic Point of Sale) system for its head office and business operations throughout the UK. Andromeda's Rameses Enterprise EPOS system will provide Papa John's with a range of features, including real-time, multi-site reporting, a fully integrated website to store ordering information for customers and multiple customisation options. The system also incorporates fast card processing, provided by Andromeda's payment service partner, DataCash.

27 September 2005

Andromeda Appoints Sales Manager for Expansion

Andromeda has appointed Kevin Duck to the position of Sales Manager, where he will be responsible for business development in the UK and internationally. Andromeda is the leading provider of EPOS (Electronic Point of Sale) systems for food service delivery operators, recently introducing versions for counter service operations as well as full service restaurants.

12 September 2005

Andromeda will be attending the Northern Fast Food, Pizza and Snacking Show

Andromeda will be attending the Northern Fast Food, Pizza and Snacking Show. The event will take place at the NEC in Birmingham on the 18th/19th September, 2005.

Visitors will have the opportunity to view demonstrations of Andromedas new rapid counter service as well as the latest version of the market leading and award winning Rameses Delivery EPOS.

Phone Andromeda for more details on 0870 1188 010.

16 August 2005

New Andromeda Text EPOS Service Simply a Blast for Customers

Andromeda, a leading provider of delivery EPOS (Electronic Point of Sale) services, has launched a novel yet simple and highly effective integrated text messaging service for food delivery companies and their customers. As well as notifying their customers by text that a delivery is on its way, food delivery companies can now issue special alerts and promotions to increase demand during typically quiet trading periods and build up longer term loyalty. Having trialled the service with a few clients, including Famous Moes, Andromeda now sees the potential to extend its new offering to other food delivery businesses.

The new services, which include Text Notification, Text100 Blast and Bespoke SMS Blast, are a direct extension of the company’s EPOS system, Rameses, and are being marketed together with Goldcross Marketing.

Text Notification notifies the customer that their order has been despatched, meaning that they don’t have to keep ringing up to find out where their food is. It also means that delivery companies can free up their phone lines to take additional orders instead of handling calls from customers chasing to find out whether their current order is on its way.

Text100 Blast enables food companies to drum up more business by issuing special offers - for example, buy one pizza and get one free on a Monday evening, typically a quiet day of the week for food outlets. Bespoke SMS Blast gives food companies the ability to send a regular campaign of special offers, weekly, monthly or seasonally.

“Our aim has been to provide food delivery companies with a simple but highly effective form of direct marketing, integrated into their existing EPOS system,” explains Ben Portsmouth, Director of Andromeda. “Text messaging in this way provides several short and long term benefits, from immediate sales during quiet periods to customer loyalty because customers feel as if they are getting something special.”

Within a month of trialling the service, over 7,500 text messages were issued and the response from Andromeda’s clients has been noticeable.

During the trial period a Famous Moes store recorded £200 worth of additional orders in one shift, after sending just 100 messages at a cost of £7. Commenting, Finance Director of Famous Moes, Arash Shababi, said: "As a business always on the lookout to create new opportunities for our customers we welcomed the opportunity to try out Andromeda's new messaging service. We have been delighted with the response - it's been a very simple way of driving otherwise untapped business."

Each of the services is available to Andromeda’s clients from just seven pence per text message sent, plus a £1.25 invoice charge per week. Andromeda is also offering a Money Back Guarantee. If clients find that the response is not providing them with a satisfactory return, they will receive their money back, subject to terms and conditions.

20 June 2005

Andromeda Business Booms on Top of DataCash Integration

Since launching an integrated EPOS and payments services solution with DataCash in January 2005, Andromeda has announced that a further 30 customers have signed up to the service with more in the pipeline. Customers now include The Bombay Bicycle Club, Famous Moe’s Food Service and Herbies Pizza. Andromeda already provides EPOS systems, including integrated online ordering, to many of the UK’s major delivery companies and is the exclusive integrated EPOS provider for lastminute.com’s Eat In service.

"Since launching our integrated solution with DataCash earlier this year, we have been extremely pleased with the response from our initial target customers,” explained Ben Portsmouth, Co-Founder and Director of Andromeda. “Several of them have trialled the service at one site, and within just a few days of the trial decided to roll it out fully to other areas of their business.

“Such has been the response, that we are now offering the DataCash Card Processing service as standard with all new sites. Our customers tell us they have seen significant improvements in order levels at peak times as they can now process orders more rapidly. We are now planning to offer the service to all of our existing sites, and over the coming months we will be pro-actively marketing to new customers.”
Andromeda recently started implementation of its Chip and PIN functionality, which will enable the use of cards in dine-in restaurants and counter service outlets. Andromeda already has a number of customers awaiting completion of the bank approval process which will be completed in the coming weeks.

By teaming up with DataCash, Andromeda has been able to process a card transaction as quickly as cash which is important for customers with busy ordering periods. An example is a bustling coffee shop which for practical reasons cannot accept credit cards using a PDQ as this can take up to a minute for each transaction and unnecessarily lengthens the customer queuing time. By combining the Andromeda counter service system with DataCash card processing, operators can process a card transaction in under two seconds. Transactions are fully integrated into the EPOS system, removing the potential for human error.

“We’re delighted that Andromeda and its customers have seen a very tangible benefit to integrating with our payment system,” said Gavin Breeze, business development director for DataCash. “The company is making inroads into the counter service sector, complementing its existing strength in the delivery market. We look forward to further developments in this area as Andromeda goes from strength to strength.”

The system also validates address and card security details, which in turn reduces fraud charge backs. It can also handle multiple simultaneous transactions, avoiding the need for staff to share a PDQ machine.

The target market for DataCash and Andromeda is around 5,000 delivery outlets and more than 22,000 counter service outlets in the fast food and coffee shop sectors, plus 41,000 bars and pubs*.

* Market stats Source – Experian

31 January 2005

DataCash and Andromeda Aim for Bigger Slice of Delivery Market

DataCash, the UK’s leading bank independent payment services provider, has partnered with Andromeda, the UK’s leading supplier of delivery EPOS systems, to provide a high-speed card authorisation delivery and counter service to customers. Andromeda already provides EPOS systems to many of the UK’s major delivery companies, including integrated online ordering, and is the exclusive integrated EPOS provider for lastminute.com’s Eat In service.